Originally entering the professional world as a designer and creative strategist in the realm of NASCAR, today, Dak Dillon owns multiple companies focused on one idea, visuals. Here’s a brief overview of Dak’s companies and partnerships.
Hub & Spoke grew out of Dak’s original company, Dakota Creative, which partnered with Fortune 500 and national brands to create NASCAR sponsorship programs. Today, from locations in St. Louis and Columbia, Missouri, the firm works with nonprofits, associations and foundations across the country, helping them find focus and create engagement through web design, branding programs, marketing strategy, video production and design.
As principal and creative director, Dak is responsible for overall strategy, business development and talent acquisition. As well as brokering strategic partnerships, he devotes much of his time meeting directly with clients and prospective clients—an essential part of establishing strong relationships and crafting distinctive solutions for each client’s unique needs.
Hub & Spoke’s work has been recognized with awards from numerous organizations, including Graphic Design USA, AAF and the Telly Awards.
Dak joined the leadership team of NewscastStudio in 2008, and became a partner in its parent company, HD Media Ventures. Founded in 2003, NewscastStudio has become the leading broadcast production trade publication covering creative storytelling, read in network and local newsrooms around the world.
Since he joined as managing editor, traffic quadrupled to more than 3.5 million page views a year and 130,000 monthly visitors. This coincided with an aggressive expansion of site content—beyond the original niche of television news set design—to encompass motion graphics, lighting design, news music packages and augmented/virtual reality.
Dak also heads up NewscastStudio’s strategic partnership efforts, overseeing the site’s involvement as a media partner for the National Association of Broadcasters, IBC and the Production Music Association.
Recently, Dak led the revamp of the site’s annual Set of the Year awards program, launching the new Broadcast Production Awards to honor the best in broadcast production and technical achievement across branding, motion design, music and production gear.
Dak’s latest undertaking is Nonprofits Decoded. The first entity to be launched by Dart Publications, this new online publication channels his decade-plus of working with nonprofits on digital strategy and technology.
Having worked extensively with nonprofits and membership associations, Dak knows how easy it is for digital projects to become overly complex, confusing and expensive.
With Nonprofits Decoded, Dak aims to clearly present practical information, share best practices, highlight success stories and provide guidance to help nonprofits succeed digitally.
Dak has experience working both with broadcast design firms and directly with television networks, including a broad range of local TV stations and startups.
From consulting with a station in Africa to working on the studio design direction for multiple NFL Teams and Fortune 500 brands, Dak is able to draw on his years immersed in the broadcast design industry to highlight the key aspects of each project and create settings that present the client in the best possible light.