About
Dak

Dak Dillon is a leading communicator and designer who’s at the forefront of the visual, written and experiential needs of today’s organizations’ marketing, design and outreach strategies.

His entrepreneurial and leadership roots can be traced back to middle school, when he began exploring the world of marketing and advertising. With the launch of Dakota Creative his talents were quickly recognized, and he worked with everyone from Cabela’s to Komatsu to the American Red Cross while developing the NASCAR status quo and develop racing-team graphics that broke through the clutter. All while he was still in high school.

After graduating with a degree in photojournalism from the University of Missouri’s Missouri School of Journalism, Dak founded Hub & Spoke, a boutique marketing and creative agency that crafts smart solutions for mission-driven organizations with important stories to tell.

As creative director, Dak sets the strategic direction for the agency, its design aesthetic and creative narrative. He leads a team of skilled designers, web developers and creative experts, delivering strategic communication and marketing services to nonprofits and other clients nationwide.

Under his leadership, Hub & Spoke has been honored as a Distinguished Agency and garnered 75+ awards, including 10 American Advertising Federation ADDY Awards.

Graphic Design USA magazine has given the firm numerous accolades, and named Dak a “Designer to Watch.”

In addition, Dak is Managing Editor of NewscastStudio—a popular trade publication serving the broadcast creative and engineering industry with coverage of scenic design and storytelling tools.

Dak has direct experience in this field, having earned a Gold Promax award and multiple Emmy nominations. He consults on various broadcast design and related projects.

Dak’s latest undertaking is Nonprofits Decoded, an online publication focused on educating nonprofits on digital strategy and technology trends.

Dak is also a photographer; he’s been recognized by the Hearst Journalism Foundation and had photos published nationally in outlets including The New York Times, USA Today, Chronicle of Higher Education, Sports Illustrated, ESPN, Fox Sports, Golf World and NASCAR Illustrated.

Dak has been quoted and interviewed by multiple publications including Wired and Fast Company and appeared in journalism and design textbooks, while also actively contributing thought leadership to multiple websites.

He has hosted and produced a half-hour food tourism television show, led multiple efforts to connect businesses with creative professionals through experiential events, and given back to the community through various non-profit opportunities.

He was also the youngest-ever board member of the Boys and Girls Club in Missouri.

Awards and Recognition

Regional Emmy Nomination for Set Design
Distinguished Agency Award from Horizon
NFIB/Charlie Runser Young Entrepreneur Award
Hearst Journalism Multimedia Award
10 American Advertising Federation (AAF) ADDY Awards
4 Telly Awards
5 W3 Awards

11 American Web Design Awards from GD USA
8 American Graphic Design Awards from GD USA
5 American Package Design Awards from GD USA
12 Hermes Creative Awards
9 Communicator Awards
4 Horizon Interactive Awards
Featured on Packaging of the World