Dak Dillon is a leading communicator and designer who’s at the forefront of the visual, written and experiential needs of today’s organizations’ marketing, design and outreach strategies.
Dak’s entrepreneurial and leadership roots go back to when he first began exploring the world of marketing and advertising while still in middle school.
His talents were quickly spotted as he launched Dakota Creative, which created high-level 3D graphics and renderings for sponsorship proposals in NASCAR (professional auto racing). Working with brands like Cabela’s, Camping World, Ingersoll Rand and the American Red Cross, Dak was able to disrupt the status quo, helping teams stand out in their hunt for multi-million dollar funding with graphics that went above-and-beyond the traditional look many teams had relied on, all while in high school.
After graduating with a degree in photojournalism from the University of Missouri’s Missouri School of Journalism, Dak founded Hub & Spoke, a multifaceted marketing and creative agency that handcrafts UI and UX design solutions.
At Hub & Spoke, Dak serves as the creative director and leads a team of skilled designers, developers and creative experts to deliver strategic communication and marketing services to clients nationwide. In this role, he is pivotal to providing strategic direction for the agency, its design aesthetic and creative narrative.
Under his leadership, Hub & Spoke has been honored as a Distinguished Agency and won over 50+ awards including 10 AAF ADDY Awards and four Telly Awards for video production, along with numerous accolades from Graphic Design USA magazine.
Dak also serves as the Managing Editor of NewscastStudio, a popular trade publication serving the television creative industry. Through the site, Dak provides coverage of scenic design and storytelling tools, along with hosting two podcasts on the industry.
While covering a rapidly changing broadcast industry, Dak also consults on various design projects through his newest company, Unified Studio.
As a photographer, Dak has been recognized by the Hearst Journalism Foundation and had photos published nationally in outlets such as The New York Times, USA Today, Chronicle of Higher Education, Sports Illustrated, ESPN, Fox Sports, Golf World and NASCAR Illustrated. On the writing side, Dak has been quoted in multiple journalism and design textbooks, along with guest posting on numerous websites.
In addition to his many pursuits, Dak has hosted and produced a half-hour food tourism television show, lead multiple efforts to connect businesses with creative professionals through experiential events and given back to the community through various non-profit opportunities.
Awards and Recognition
Regional Emmy Nomination for Set Design
Distinguished Agency Award from Horizon
NFIB/Charlie Runser Young Entrepreneur Award
Hearst Journalism Multimedia Award
10 American Advertising Federation (AAF) ADDY Awards
4 Telly Awards
5 W3 Awards
11 American Web Design Awards from GD USA
8 American Graphic Design Awards from GD USA
5 American Package Design Awards from GD USA
12 Hermes Creative Awards
9 Communicator Awards
4 Horizon Interactive Awards
Featured on Packaging of the World